llms.txt is a plain-text file at your website's root that describes your business and links to your key pages in language AI models can easily parse. It's an emerging standard, not yet required, but it's a fast, low-cost way to make your site's purpose unambiguous to AI crawlers.

Yes. If your robots.txt blocks them (many default WordPress and site-builder configs do), AI assistants can't read your site at all, meaning you're invisible to anyone using AI to search or shop.

SEO optimizes for ranking in search engine results pages. GEO optimizes for being the source an AI assistant cites or summarizes when answering a question directly, often without the person ever clicking through to your site.

Increasingly, yes. Agentic commerce tools let AI assistants browse, compare, and in some cases complete purchases on a customer's behalf. If your checkout flow depends on JavaScript interactions an agent can't parse, it can silently fail for that traffic.

Most site owners have no visibility into this at all. Standard analytics tools like Google Analytics don't distinguish AI agent traffic from normal bot traffic. It requires checking server logs specifically for known AI crawler user-agents.

Yes. Schema markup is one of the clearest signals AI systems use to understand what a page is about, a product, a service, an FAQ, a business, and pages without it are harder for an AI to summarize accurately.

No. The two overlap heavily. Clean structured data, fast server-rendered content, and clear FAQ content help both traditional search rankings and AI visibility at the same time.